Lotly vs. Innago for Mobile Home Parks

Innago is a free, easy-to-use property management tool aimed at small independent landlords, with solid basics like online rent collection, built-in e-signature, and tenant-paid TransUnion screening. It even markets a mobile home park page, but underneath it runs a generic unit/lease model rather than a true lot-level system. For operators who need lot rent vs. home rent splits, park-owned-home tracking, infill sales, and MHP-specific compliance tooling, Innago's lightweight, apartment-oriented design leaves real gaps.

Feature	Lotly	Innago
Built specifically for mobile home parks	Yes — designed for parks from day one	Markets MHP page; not park-native
Lot-level occupancy tracking	Native	Generic unit model
Lot rent vs. home rent split	Native, billed separately	Not modeled separately
Park-owned home (POH) tracking	Native	Not MHP-native
Infill / home-sales pipeline	Native multi-stage pipeline (inquiry → closing)	No home-sales CRM
Built-in tenant screening	Native: TransUnion credit + criminal + eviction/housing records	Yes: TransUnion, tenant-paid add-on
ACH-first rent collection	Default; sub-$1 per transaction	ACH free to landlord; tenant pays fees
Mobile-first tenant portal	Yes; sub-90-second pay flow	Yes; tenant mobile app
One-click certified mail + state notices	Native (LetterStream) + state-specific templates	Notice templates; no certified mail found
Eviction case manager	Native, state-law-aware + AI-assisted	Notice templates only
Automated past-due outreach	AI-drafted, days-past-due ladder (email/portal/SMS)	Rule-based late reminders/fees
In-app AI suite	Native: AI assistant, maintenance agent, doc OCR, AI drafting	No native AI suite
Lease e-signature	Built-in, included	Built-in (via Dropbox Sign)
AI-assisted data onboarding	AI-mapped import from any PMS (CSV/Excel/ZIP)	No AI-mapped import; rep-assisted manual setup
MHP-formatted owner statements	Native, no QuickBooks required	Generic reports, not MHP-formatted
Pricing model	Per-lot, vacant lots free, month-to-month (no annual lock-in)	Free to landlord; tenants pay fees

What Innago does well

Innago has earned its reputation as a genuinely free, approachable platform for small, do-it-yourself landlords. The basics are solid: online rent collection with AutoPay, built-in lease e-signature through its Dropbox Sign partnership, tenant-paid TransUnion screening with credit, criminal, and eviction history, automated late fees and rent reminders, and a clean tenant mobile app. For a landlord with a handful of conventional rental units who wants to get organized without paying a monthly subscription, it's a reasonable starting point. But Innago is built for apartments and single-family rentals, not parks — its generic unit-and-lease model never had mobile home park operations in mind.

Why Lotly wins for mobile home parks

Lotly was designed for mobile home parks from day one, and the difference shows everywhere it matters. Where Innago treats every space as a generic "unit," Lotly uses a true lot-level data model: it tracks occupancy by lot, bills lot rent and home rent separately, and natively tracks park-owned homes — the distinctions that actually define park accounting and operations. Vacant lots are free under Lotly's per-lot pricing, so you never pay to carry empty inventory while you fill it.

Lotly also covers the workflows parks live and die by that lightweight landlord tools simply don't build. That means native certified mail and MHP-formatted owner statements, plus an infill home-sales pipeline and AI tooling purpose-built for park operators rather than retrofitted onto an apartment product.

True lot-level model

Lot vs. home rent split and park-owned-home tracking are native — not forced into a generic unit field.
One-click certified mail + state notices

Native LetterStream certified mail with state-specific legal notice templates; Innago provides free state notice templates but no in-app certified-mail send.
Infill sales + eviction manager

A multi-stage home-sales CRM and a state-law-aware, AI-assisted Eviction Manager — categories Innago doesn't offer beyond downloadable notice templates.
Native AI suite + automated outreach

AI assistant, maintenance agent, and doc OCR, plus an AI-drafted days-past-due outreach ladder across email, portal, and SMS — well beyond Innago's rule-based reminders.

The bottom line

Innago's free-to-landlord pricing is appealing, but "free" comes with trade-offs: tenants typically absorb the payment-processing and screening fees, and the product is tuned for simple apartment-style rentals rather than parks. Lotly charges per occupied lot — vacant lots are free, month-to-month, with no annual lock-in — and includes the screening, certified mail, eviction, infill, AI, and MHP accounting tooling as part of the platform.

Operators choose Lotly when they manage actual mobile home parks and need software that speaks the language of lots, lot-versus-home rent, park-owned homes, and infill sales — not a generic landlord tool with an MHP label on it.

Best for

Innago: Small, hands-on DIY landlords with a handful of straightforward rental units who want free, no-frills software and don't mind tenants paying the payment and screening fees.

Lotly: Mobile-home-park-first operators who want lot-level workflows, certified mail, infill stage tracking, and per-lot vacant-free pricing without the apartment-DNA workarounds.

Pricing

Innago: Free for landlords with no monthly fee or contract; tenants typically pay their own payment-processing and tenant-screening fees, though landlords can choose to absorb the payment fees instead.

Lotly: Per-lot pricing with vacant lots free. Month-to-month contract — no annual lock-in. See pricing →