Lotly vs. Innago for Mobile Home Parks
Innago is free for landlords and genuinely useful for a handful of straightforward units — online rent, e-sign, and tenant-paid TransUnion screening. It markets a mobile home park page, but underneath it runs a generic unit/lease model with no lot-vs-home rent split, no park-owned-home tracking, no infill pipeline, no certified mail, no eviction case manager, and no AI suite. Free software that cannot model your business is not a saving; Lotly is built for parks and charges only for occupied lots.
| Feature | Lotly | Innago |
|---|---|---|
| Built specifically for mobile home parks | ✓Yes — the lot is the core object, built for parks from day one | Markets an MHP page; not park-native |
| Lot-level occupancy tracking | ✓Native — in every plan, nothing to license | Generic unit model; lots are not represented |
| Lot rent vs. home rent split | ✓Native — lot rent and home rent billed separately by default | Not modeled separately |
| Park-owned home (POH) tracking | ✓Native — park-owned homes are a first-class object | Not MHP-native |
| Infill / home-sales pipeline | ✓Native multi-stage pipeline: inquiry, showing, application, financing, docs, closing | No home-sales CRM |
| Built-in tenant screening | ✓Native and park-aware: TransUnion credit, criminal, eviction/housing — wired into the eviction manager | TransUnion — tenant-paid add-on, not park-aware |
| ACH-first rent collection | ACH-first by default; sub-$1 per transaction | ✓ACH free to the landlord; tenants pay their own processing fees |
| Mobile-first tenant portal | ✓Included; sub-90-second pay flow | Tenant mobile app — generalist |
| One-click certified mail + state notices | ✓Native one-click certified mail (LetterStream) + state-specific notice templates | Notice templates; no certified mail |
| Eviction case manager | ✓Native, state-law-aware, AI-assisted case manager | Notice templates only; no case manager |
| Automated past-due outreach | ✓AI-drafted days-past-due ladder across email, portal, and SMS | Rule-based late reminders and fees; not an AI ladder |
| In-app AI suite | ✓Native and MHP-tuned: assistant, maintenance agent, doc OCR, AI drafting — included | No native AI suite |
| Lease e-signature | ✓Built-in and included in every plan | Built-in via Dropbox Sign (third party) |
| AI-assisted data onboarding | ✓AI-mapped import from any PMS (CSV/Excel/ZIP) — live in days, no consultant | Self-serve setup; not AI-mapped |
| MHP-formatted owner statements | ✓Native MHP-formatted owner statements — no QuickBooks required | No MHP-formatted owner statements |
| Pricing model | ✓Per-lot, vacant lots free, month-to-month — no annual lock-in | Free to the landlord; tenants typically pay payment-processing and screening fees |
| Software cost for a few simple units | Paid per occupied lot (vacant lots free) — priced as park operating software | ✓Free to the landlord with no monthly fee or contract |
What Innago does well
Innago is a real product and an easy recommendation for the right person. It is free to the landlord with no contract, the setup is simple, and the basics are covered: online rent collection, built-in e-signature, and tenant-paid TransUnion screening.
It even markets a mobile home park page. But underneath it runs a generic unit/lease model rather than a lot-level system, and the gaps are exactly the things that make a park a park: lot rent versus home rent, park-owned homes, infill sales, certified mail, and an eviction workflow that knows your state.
Why Lotly wins for mobile home parks
Lotly was built for mobile home parks from day one, so the park workflow is not something you configure, license, or bolt on — it is the product. The lot is the core object. Lot rent and home rent bill separately by default. Park-owned homes are first-class. Vacant lots are free.
Just as important, the work a park operator actually does every week is native and included: park-aware screening, lease e-sign, one-click certified mail with state-specific notice templates, a multi-stage infill sales pipeline, a state-law-aware eviction manager, and an AI suite tuned for parks — in one platform, on month-to-month per-lot pricing, live in days.
-
A true lot-and-home data modelLots — not apartment units — with separate lot rent and home rent and native park-owned-home tracking, and vacant lots free under per-lot pricing. This is the difference between software that models your business and software you work around.
-
Compliance built for parksNative one-click certified mail via LetterStream with state-specific legal-notice templates, plus a state-law-aware, AI-assisted Eviction Manager — the notices and procedures parks actually send, backed by Lotly guides for all 50 states.
-
Infill sales, not apartment leasingA native multi-stage pipeline from inquiry through showing, application, financing, docs, and closing — built to fill vacant lots, which is where park value is actually created.
-
An MHP-native AI suite, includedAI assistant, maintenance agent, paper-application OCR, AI listing descriptions, and an AI-drafted days-past-due ladder across email, portal, and SMS — tuned for parks and included, not tier-gated or sold as an enterprise add-on.
The verdict: choose Lotly for mobile home parks
If you operate mobile home parks, Lotly is the right choice. Every workflow that defines a park — lots, separate lot and home rent, park-owned homes, infill sales, certified mail, state-aware evictions — is native, included, and built for parks from day one, on per-lot pricing where vacant lots are free and you are never locked into an annual contract.
Innago is a capable product, and the comparison above is honest about the places it leads. But those strengths are aimed at a different asset class, and none of them is the reason a park operator gets out of bed. For parks, Lotly wins on the points that decide the day — and it is live in days, not months.
Best for
Lotly: Any mobile home park operator who wants lot-level workflows, separate lot and home rent, park-owned-home tracking, certified mail, infill stage tracking, and per-lot pricing with vacant lots free — native and included, with no apartment-DNA workarounds.
Innago: Small DIY landlords with a few straightforward units who want free, no-frills software and do not mind tenants paying payment and screening fees. Once you run lots, park-owned homes, infill, and state notices, that model runs out of road.
Pricing
Lotly: Per-lot pricing with vacant lots free. Month-to-month contract — no annual lock-in. See pricing →
Innago: Free for landlords with no monthly fee or contract; tenants typically pay their own payment-processing and tenant-screening fees, though landlords can choose to absorb the payment fees instead.
Competitor names and logos are the property of their respective owners and are used here for identification and comparison only; their inclusion does not imply affiliation or endorsement. Feature and pricing statements about other products reflect Lotly’s understanding of publicly available information, are not guaranteed to be complete or current, and may change at any time — please verify current pricing and features on the vendor’s own website before making a decision.