Branded Listing Site

An operator-owned website where prospects browse available homes and apply directly.

A branded listing site is a website operated by the park company itself (or per individual park) that surfaces all available homes and lots and converts visitors into applicants. Conversion rates on a well-built branded listing site routinely run 12 to 14 percent (lead-to-application), substantially higher than third-party platforms like Zillow (3 to 5 percent) or Facebook Marketplace (5 to 7 percent). Branded sites also build organic-search authority over time as Google indexes the operator's home inventory and matches it to local searches.

Related Terms

Infill

The process of bringing in new homes to fill vacant lots, expanding revenue without acquiring new land.
MHVillage

The largest US online marketplace for mobile homes for sale and rent.
SEO (Search Engine Optimization)

The practice of structuring web pages so they rank higher in search-engine results.

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