Gross Potential Rent (GPR)

The total rent a park would collect if every lot were occupied and every resident paid in full.

Gross potential rent is a theoretical maximum: total lots multiplied by current lot rent, multiplied by 12 months. It assumes 100 percent physical occupancy and zero collection loss. GPR is the starting point for the EGI calculation — operators subtract vacancy loss (lots without a home or paying tenant) and collection loss (delinquent rent that's never recovered) to arrive at EGI. GPR is rarely the right number to use for valuation because it overstates real income, but it provides a useful ceiling for understanding a park's revenue potential after full stabilization.

Related Terms

Effective Gross Income (EGI)

A park's total potential rent minus vacancy and collection losses, plus other income.
Lot Rent

The monthly fee a resident pays to rent the lot their mobile home sits on, separate from the home itself.
Net Operating Income (NOI)

A park's annual revenue minus operating expenses, but before debt service and capex.

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