Self-Managing Your Mobile Home Park: Is It Worth It?
We ran the numbers for a 60-lot park: when self-management beats third-party management, and when it absolutely doesn't.
Third-party park management runs 5–10% of revenue. On a 60-lot park at $400/month average lot rent, that's $14,400–$28,800 a year. Whether to absorb that fee or self-manage depends on three numbers: your time value, your distance from the park, and the deferred-maintenance state of the asset.
The base numbers
60 lots × $400/month × 12 months = $288,000 annual revenue. At 7% management fee, that's $20,160 to a third-party. Self-management means absorbing that work into your own time or hiring a part-time on-site manager directly.
Direct on-site manager: usually $25K–$45K all-in for part-time. Plus your oversight time, usually 10–20 hours/month. Net cost: similar to third-party for a single park.
When self-management wins
Two scenarios. First, you live within 30 minutes of the park and can be there for issues without a full-day commute. Second, the park is in good shape — leases current, residents stable, deferred maintenance addressed. Both conditions met means self-management can save you the management fee while delivering equal or better outcomes.
When third-party wins
If you're more than 2 hours from the park, third-party usually wins. The travel time eats your time savings. If the park has serious deferred maintenance or tenant issues, third-party expertise pays for itself in 12 months. If you have more than 3 parks, the management leverage of a third party (one team, multiple parks) gets attractive fast.
The hybrid: own + manage one, outsource the rest
Many operators we work with self-manage the closest park (the laboratory) and outsource the rest. The closest park gives them direct operational learning; the others scale through the third-party. It's a sustainable structure for portfolios up to 1,000–1,500 lots.
Built by park owners, for park owners.
Lotly is a full-suite mobile home park management platform. Lot-level, vendor-aware, certified-mail ready.
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