Listing Mobile Homes Online: Where to Post and Where Not to Bother

Where you list a mobile home determines who finds it, what they ask, and what they expect to pay. Operators who post everywhere get more leads but worse leads. The right strategy is two or three platforms, with a branded listing site as the conversion target.

The eight platforms compared

Conversion rates we've measured across a 1,200-lot portfolio over 12 months.

• Branded listing site (your own URL)
  Conversion: 14% lead-to-application. The highest because the visitor is already in research mode and the experience is on-brand.
• Zillow / Trulia
  Conversion: 4%. High traffic, low intent — many leads are testing the market.
• Facebook Marketplace
  Conversion: 6%. Local visibility is great; spam is also great. Filter aggressively.
• Craigslist
  Conversion: 5%. Still works in many markets. Repost weekly.
• MHVillage
  Conversion: 9%. The biggest MHP-specific marketplace. Worth listing on every time.
• Apartments.com
  Conversion: 3%. Volume but very low MHP-specific intent.
• Hotpads
  Conversion: 5%. Good for urban-adjacent parks.
• Local Facebook groups
  Conversion: 12%. Hyper-local, high-intent if your community is active.

Why the branded listing site wins

The branded site is where you control the experience: full home description, multiple photos, application directly from the page, no competing listings. Other platforms are funnels into your site — but the conversion happens on yours.

Operators without a branded listing site leave 30%+ conversion on the table.

What to skip

Newspaper classifieds, paid ads on platforms with no MHP filtering, listing on Apartments.com if MHVillage covers your market. The cost-per-application math doesn't work.

The test-and-learn cadence

Add one new platform per quarter. Measure cost-per-application for 90 days. Drop the platform if it's above your portfolio average. Add another. After a year you'll know exactly where to spend.