Privacy Policy
Our commitment to improving the lives of Applicants begins with earning and keeping the trust of those who use our services. In today’s digital world, that commitment starts with transparency. While many companies claim to prioritize your privacy, they often bury broad permissions in complicated and confusing legal language.
This Privacy Policy outlines how Lotly Software LLC (“Lotly,” “we,” “our,” or “us”) handles your Personal Information when you use our websites or applications (such as app.lotly.ai) that link to this Privacy Policy (collectively, the “Site”).
Please read this Privacy Policy thoroughly before using the Site or our services. We wrote it with clarity in mind, because we truly do care about protecting your information.
BY ACCESSING OR USING OUR SITE OR SERVICES, YOU CONSENT TO THIS PRIVACY POLICY. PLEASE TAKE A MOMENT TO READ IT.
Your use of Lotly’s Site or Services is also governed by: (1) our Terms of Use, if you are an Applicant or Visitor (as defined below); or (2) our Master Services Agreement or a similar agreement, if you are a Property Manager. These agreements incorporate this Privacy Policy by reference. Any capitalized terms not defined in this Privacy Policy have the meanings assigned to them in the relevant Agreement.
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Who This Privacy Policy Covers This Privacy Policy applies to the following categories of users:
Applicants: Individuals using the Site or Services for personal purposes, such as applying to lease or rent a home,apartment, mobile home, RV, or other residential property. Applicants may be asked to provide personal details and information about co-Applicants.
Visitors: Individuals browsing our Site without creating an account or submitting an application.
Property Managers: Professionals or companies that use the Site or Services in a business capacity, such as screening rental applicants, infill management, e-signing, managing leasing workflows, or other services offered by Lotly.
NOTE FOR APPLICANTS: Lotly acts solely as a service provider to Property Managers. We do not evaluate or determine your eligibility for housing. This Privacy Policy does not govern how Property Managers collect or use your data—including data submitted through applications or retrieved through our platform. Please also review the Property Manager’s own privacy policy for more information.
How to Contact Us If you have questions about this Privacy Policy or how Lotly handles your information, you can reach us at:
Email: Contact@Lotly.
Mailing Address: Lotly Software LLC - 5754 Lonetree Blvd, Rocklin, CA 95765
When This Policy Applies This Privacy Policy applies whenever you interact with Lotly, including when you:
- Use our Site or any related applications or APIs,
- Use services offered by Lotly, or
- Otherwise engage with Lotly online or offline.
This Privacy Policy applies to data that could reasonably be associated with or linked to an individual (“Personal Information”). It also outlines your choices about how your information is used, including options to limit certain uses.
This Policy does not apply to aggregated or anonymized data that cannot reasonably identify you. Nor does it apply to data collected by Property Managers independently of Lotly’s systems. For that, refer to the relevant landlord or property manager’s privacy policies.
Information We Collect Depending on how you use our Services, we may collect the following Personal Information (collected within the last 12 months, where applicable):
- Profile and contact details: Name, email, mailing address, and phone number.
- Identifiers: Social Security number and government-issued IDs.
- Sensory data: Photos, video/audio recordings.
- Biometrics: Facial scans or identifiers.
- Commercial data: Application and rental activity.
- Payment details: Card type, billing info, contact info.
- Demographics: Age, gender, zip code, birthdate, marital status.
- Household info: Pets, vehicles, co-applicants, dependents, occupants, desired move dates, emergency contact information.
- Application info: Income, assets.
- Housing history: Current and Prior addresses, evictions, lease violations, reasons for moving.
- Employment history: Employers, job titles.
- Geolocation data: City/state/IP address/geolocation.
- Device & browsing data: IP address, device/browser type, interactions with the Services.
- Authentication info: Usernames, passwords.
- Screening report data (FCRA): Credit/rental history, criminal/civil records.
- Inferences: Behavioral or preference-based insights.
- Other info: Emails, messages, additional property owner questions, or feedback submitted to Lotly or our vendors.
How We Use Your Information We may use your Personal Information to:
- Process your requests and provide Services.
- Create and maintain your Lotly account.
- Communicate with you regarding the Services.
- Authenticate and verify your identity.
- Provide customer support.
- Send marketing and promotional materials, unless you opt out.
- Improve, develop, and secure our products and Services.
- Analyze behavior and usage patterns.
- Personalize your experience on the Site.
- Administer surveys, reviews, or social content.
- Enforce policies and prevent fraud or misuse.
- Comply with legal obligations and respond to law enforcement.
We will not use your information for unrelated or incompatible purposes without notifying you first.
Lotly may share your information with law enforcement, regulatory authorities, or other third parties if required by law, or to protect Lotly or others' rights, safety, or property, or to enforce our terms or resolve disputes.
If you have further questions, feel free to reach out via Contact@Lotly.ai.
Categories of Sources of Personal Information
We collect Personal Information about you from the following types of sources:
You
- When you directly provide us with information.
- When you register an account or utilize our interactive tools and features.
- When you voluntarily enter information into free-form fields on the Site or Services, or respond to surveys or questionnaires.
- When you email or otherwise communicate with us.
- When you use the Services and information is collected automatically as a result.
- Through the use of cookies, as detailed in the "Cookies" section below.
- If your browser has location services enabled, we may collect location information and, if applicable, details from your mobile device.
- If you download and install any applications or software provided by us, we may collect information from your device necessary to deliver the relevant Services—such as information showing when you are logged in and available to receive updates or notifications.
Public Records
We may collect information from publicly available sources, including government records, identity verification services, consumer reporting agencies, or other third-party data providers.
Third Parties
Property Managers
We may receive information about you directly from the Property Manager of the property you are applying to lease.
Vendors
- We may receive information from analytics vendors that help us assess how you use and engage with the Services.
- We may use third parties to assist with customer support.
- We may engage vendors to gather information for lead generation and user profiling purposes.
- We may receive information from vendors working at the request of a Property Manager, or as otherwise authorized by you.
- We may also receive data from Service Providers, including identity verification services and consumer reporting agencies.
Advertising Partners
We may receive information from vendors who assist us with advertising or promotional efforts, including
information related to your interactions with our Site, applications, Services, marketing campaigns, and
other communications.
How We Disclose Personal Information
We may share Personal Information in the following ways:
Property Managers and Other Applicants
- We may share your Personal Information with the Property Manager to whom you are submitting an application to rent or lease a property.
- We may also share your information with portfolio owners or managers affiliated with that Property Manager.
- You may choose to share your Personal Information, including contact and identification details, with other Applicants or co-Applicants via our Sites or Services.
Service Providers
- We may establish relationships with external businesses that help us deliver the Services ("Service Providers").
- These Service Providers may be contracted to perform specific services, such as identity verification, bank account verification, income verification, eviction/background check verification, payment processors, web hosting, data storage and management, or marketing communications.
- We share only the information necessary for these Service Providers to perform their respective services.
Identity Verification Providers and Applicant Reporting Agencies
- We may disclose Personal Information to third-party services that verify your identity or assess your application data for potential fraud, and to provide Property Managers with credit, rental, and public record history as part of the leasing process.
- We may use a third-party identity verification Service Provider that utilizes biometric data, such as facial recognition, to match your facial features against your provided photo identification.
- You will be asked to provide consent before using this service, and the collection and processing of biometric data will be governed by that Service Provider's privacy policy.
- If you do not consent to biometric verification, you may be asked instead to upload a copy of your government-issued photo ID for manual identity review by the Property Manager.
Business Partners
- With your consent, we may share your Personal Information with companies you have a relationship with, or with partners offering services alongside ours.
- For example, we may share information with Property Managers, insurance providers, or other renter-focused service providers for marketing purposes.
Payment Processor
- When you choose to verify your financial accounts or pay an application fee, you will be asked to provide financial information to our payment processing partner, Stax Payments (Elavon, Inc.).
- These processors collect your payment card information directly in order to complete your transaction.
- You will be redirected to the processor’s platform to submit your information. Please refer to Stax’s terms of service and privacy policy to learn how they handle your Personal Information.
Advertising Partners
We may share your Personal Information with third-party advertising partners that assist us in delivering marketing messages and other content that may be relevant to you. These may include:
- Advertising networks
- Data brokers
- Marketing service providers
Analytics Partners
We may share information with analytics vendors who help us understand usage of the Services, such as:
- Tools that identify how users find or are referred to the Services
- Services that monitor how users navigate and interact with our Site and Services
Our Affiliates
We may share your Personal Information with entities that control, are controlled by, or are under common control with Lotly.
Corporate Transactions
If Lotly undergoes a merger, acquisition, or sale, or transfers assets as part of a business transaction, your Personal Information may be shared or transferred. If we believe that the new handling of your Personal Information would materially differ from this Privacy Policy, we will give you an opportunity to opt out of such a transfer.
Compliance with Laws and Law Enforcement
We may disclose Personal Information in connection with any legal obligation or to comply with applicable laws, regulations, court orders, or governmental requests. We may also disclose Personal Information to enforce our legal rights, investigate suspected violations, or protect the rights, safety, or property of our users, Lotly, or others.
Data That Is Not Personal Information
We may create data sets that are aggregated, anonymized, or otherwise de-identified from the Personal Information we collect. This process removes identifiers such that the resulting data cannot reasonably be linked to any individual. We may use or share this de-identified data for lawful business purposes, such as internal analytics, product development, or business insights, provided it does not identify you.
Advertising and Online Tracking
We may permit third-party entities—including ad networks, agencies, technology vendors, and research firms—to serve advertisements and collect certain types of data when you use our Site or Services. These third parties may collect information such as clickstream data, browser type, time and date, and the subject matter of ads viewed or interacted with. This information may be used to deliver ads for products and services that may align with your interests. These ads, referred to as "Interest-Based Ads," may target users based on profile categories, behavioral patterns, or preferences.
Data used to enable Interest-Based Ads (which may include Personal Information) can be collected directly from you or inferred from how you use the Site, Services, or third-party platforms. This collection can involve tracking user activity across time and across different, unrelated websites, including after you navigate away from our Services. To support this functionality, we and our Service Providers may use cookies and web beacons (also known as tracking pixels). These beacons may be delivered by ad networks through our Services to allow for anonymous, aggregated metrics and performance reporting, as well as to facilitate the delivery of targeted ads across other websites.
Web beacons may allow these third-party networks to view, set, or edit their own cookies on your browser as though you were visiting their websites directly.
Our Site does not respond to "Do Not Track" browser signals. However, some of our Service Providers involved in advertising may provide their own mechanisms for opting out of targeted ad practices.
We follow the Digital Advertising Alliance's ("DAA") Self-Regulatory Principles for Online Behavioral Advertising. These standards, along with those developed by the Network Advertising Initiative ("NAI"), aim to help consumers understand and control Interest-Based Advertising. To learn more about these practices or to manage your preferences for participating companies, you can visit www.networkadvertising.org or www.aboutads.info/choices.
For additional options to opt out of receiving marketing messages directly from us, see the "Managing Your Information Preferences" section below.
Managing Your Information Preferences
If you have requested Services from us, you can view and update some of your Personal Information through your profile within your Lotly account.
To stop receiving certain email communications, you can update your preferences in your account settings or email us at Contact@Lotly.ai. You can also unsubscribe from marketing emails by clicking the opt-out link included in the footer of each marketing message.
Please note: opting out of marketing emails does not unsubscribe you from all communications—transactional or service-related emails (e.g., about your application status or account activity) may still be sent.
To opt out of having your Personal Information shared with third parties for their direct marketing use, contact us at Contact@Lotly.ai and clearly state your request, along with your name, mailing address, email address, and phone number.
Security
We implement and maintain reasonable administrative, technical, physical, and organizational measures to help secure the Personal Information we collect and store. These safeguards include access control protocols that limit access to your Personal Information based on need and security tools to monitor and detect unauthorized access attempts.
You also play an important role in protecting your data. Please use strong passwords, keep your credentials secure, and ensure you log out after accessing your account. While we make efforts to protect your information, no method of transmission over the internet or method of electronic storage is completely secure.
Retention
We retain Personal Information only as long as necessary to provide Services to you or for our legitimate business purposes. When determining how long we keep specific types of information, we take into account the source of the data, the reason for its collection, how sensitive it is, and our legal obligations.
In some cases, we may retain Personal Information for longer periods to comply with applicable laws, resolve disputes, enforce agreements, or collect outstanding balances. Where feasible, we may retain data in a de-identified or aggregated format that does not identify you.
For example:
- Account profile and login information is retained for the life of your account.
- Payment data is retained while processing purchases and subscriptions.
- IP and device-related data is kept as long as necessary to ensure our systems function properly and securely.
Links
Our Site and Services may include links to third-party websites or content. These links do not constitute our endorsement or affiliation. We do not control third-party websites and are not responsible for their privacy practices.
If you choose to access third-party websites via links on our platform, you do so at your own risk, and your use of those sites will be governed by the third party’s own terms and privacy policies. Always review a third-party’s privacy policy before submitting any personal information.
Children's Privacy
As stated in our Terms of Use, the Site and Services are intended for users aged 13 and older. We do not knowingly collect Personal Information from children under 13. If you are under 13, do not use the Site, create an account, or submit any information to us.
If we discover that we have inadvertently collected Personal Information from a child under 13, we will delete it as soon as possible. If you believe a child under 13 may have provided Personal Information to us, please contact us at Contact@Lotly.ai.
California residents under the age of 18 may request the removal of content they have publicly posted to the Site or Services by emailing Contact@Lotly.ai.
California Resident Rights
Under California Civil Code §§ 1798.83—1798.84, residents of California may request that we not disclose their Personal Information to third parties for those third parties' direct marketing purposes. To make such a request, please email us at Contact@Lotly.ai.
Disclosure Regarding Transfers Outside the United States (California Civil Code § 1786.20):
Personal Information disclosed to Lotly may be transferred to service providers or third parties located outside of the United States or its territories.
In the event of a data incident involving a California resident's information, you may contact us using the details below to request information about Lotly's privacy practices:
Lotly Software LLC5754 Lonetree Blvd
Rocklin, CA 95765
Contact@Lotly.ai
(916) 824-5000
Nevada Resident Rights
If you are a Nevada resident, you have the right to request that we not sell certain Personal Information to third parties. However, please note that we do not currently engage in such sales as defined under Nevada law (NRS Chapter 603A).
Changes to This Privacy Policy
We may revise this Privacy Policy periodically. If any material changes are made, we will post the updated policy on the Site and revise the "Revised" date accordingly.
Your continued use of the Site or Services following the posting of changes signifies your acceptance of the updated Privacy Policy.
Last updated: 4/14/2025
